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Consumer Demand

"For every healthy newborn available, there are now almost forty potential parents searching." - ("Love for Sale" Adoptive Families Magazine).

Like all industries, the adoption industry is driven by consumer demand.

As divorce rates rose in the 70's and 80's, single parenthood lost its stigma, women no longer experienced the same societal/family pressure to surrender, Roe vs. Wade launched an increase in abortions, and the number of babies surrendered in the U.S. and Canada began falling. The "Baby Scoop Era" ended. Fewer babies were surrendered for adoption, but the "market" for healthy newborns has, if anything, increased. Unfortunately, women who were told that htey could postpone childbearing until their 30s and 40s have found that they are now unable to conceive, in what has been called an "epidemic of infertility." In fact, according to Time Magazine (April 15, 2002), woman's fertility begins to decline at age 27 ("Making Time for a Baby")

With money to be made from desperate "family builders," the adoption industry had to come up with new ways of obtaining its commodities, as agencies were faced with bankruptcy. They have done this through modern marketing and advertising methods..

  • Adoptive parents and agencies have now formed "consumer groups" such as the NCFA. Pressure from these consumer groups on government has led to laws changing to vastly decrease the time period in which a woman can revoke her surrender or consent to adoption.
  • Adoption lawyers are promoting the legal idea that, if a child is placed in an adoptive home even before the adoption in consented to, the adopters have the right to retain that child against any challenge from the natural parents (see the "Children's Rights" page by the American Academy of Adoption Attorneys).
  • The Internet has increasing numbers of websites such as "Adoption.com," set up to encourage women to "place" their children. Agencies and lawyers fund these websites by purchasing advertising space on them.

But this is not new. This demand was recognized as far back as 1953 during the Baby Scoop Era:

"... the tendency growing out of the demand for babies is to regard unmarried mothers as breeding machines...(by people intent) upon securing babies for quick adoptions." - Leontine Young, "Is Money Our Trouble?" (paper presented at the National Conference of Social Workers, Cleveland, 1953) {quote courtesy of Karen WB}

". . . babies born out of wedlock [are] no longer considered a social problem . . . white, physically healthy babies are considered by many to be a social boon . . . " (i.e. a valuable commodity..). - Social Work and Social Problems (1964), National Association of Social Workers. {quote courtesy of Karen WB}

" Because there are many more married couples wanting to adopt newborn white babies than there are babies, it may almost be said that they, rather than out of wedlock babies, are a social problem. (Sometimes social workers in adoption agencies have facetiously suggested setting up social provisions for more 'baby breeding.')" - Social Work and Social Problems (1964), National Association of Social Workers. {quote courtesy of Karen WB}

 



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